Legal
COOKIE POLICY
This policy explains what cookies we use on this website, why we use them, and how you can control them. It applies to mediarexalliance.com.
Last updated: 26 March 2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device on return visits and to remember information about your session or preferences. Similar technologies include local storage, session storage, and tracking pixels, which are governed by the same rules.
Under Dutch law (Art. 11.7a Telecommunicatiewet) and the EU ePrivacy Directive, we must obtain your consent before placing any cookies that are not strictly necessary for the website to function.
2. Cookie Categories
2.1 Strictly Necessary Cookies — No Consent Required
These cookies are essential for the website to work correctly. They cannot be disabled without breaking core functionality. No consent is required to place these cookies.
- Session cookies: Maintain your session while you browse
- Authentication cookies: Keep you signed in to your account (set by NextAuth)
- CSRF tokens: Protect against cross-site request forgery attacks
- Load-balancing cookies: Route requests to the correct server
2.2 Functional Cookies — No Consent Required
These cookies remember choices you make to improve your experience. They do not track you for advertising purposes.
- Theme preference: Remembers whether you prefer light or dark mode
2.3 Analytics Cookies — Consent Required
These cookies help us understand how visitors use our website so we can improve it. We use them only with your prior consent.
- PostHog: Product analytics — session recording, feature usage, funnel analysis.
- Google Analytics 4 (GA4): Website traffic and behaviour analysis. We have configured GA4 with IP anonymisation enabled and advertising features disabled, consistent with Autoriteit Persoonsgegevens guidance (updated position, 2024). GA4 data may be transferred to the US under the EU-US Data Privacy Framework.
2.4 Marketing Cookies — Consent Required
These cookies are used to show you relevant advertising and to measure the effectiveness of our marketing campaigns. They require your explicit prior consent.
- Facebook Pixel (Meta): Conversion tracking and retargeting for advertising campaigns. Data is processed by Meta Platforms Ireland Ltd. and may be transferred to the US under SCCs.
3. Cookie Table
The table below lists the specific cookies currently in use.
| Name | Provider | Purpose | Type | Expiry | Consent |
|---|---|---|---|---|---|
| next-auth.session-token | Media Rex Alliance | Authentication session | HTTP (Secure) | 30 days | Not required |
| next-auth.csrf-token | Media Rex Alliance | CSRF protection | HTTP (Secure) | Session | Not required |
| theme | Media Rex Alliance | Light/dark mode preference | Local storage | Persistent | Not required |
| ph_* (PostHog) | PostHog | Product analytics | HTTP | 1 year | Required |
| _ga, _ga_* | Google Analytics | Traffic and usage analytics | HTTP | 2 years / 13 months | Required |
| _fbp | Meta (Facebook Pixel) | Conversion tracking, retargeting | HTTP | 90 days | Required |
Note: Cookie names prefixed with ph_ are PostHog identifiers and may vary. This table will be updated as the platform evolves.
4. How We Obtain and Record Consent
When you first visit this website, a cookie consent banner asks for your permission before any non-essential cookies are placed. The banner provides equal prominence to "Accept All" and "Reject All" options, and allows granular control by category, in accordance with the Autoriteit Persoonsgegevens cookie guidelines.
Your consent choice is recorded with a timestamp and the version of this policy in force at the time.
We do not place analytics or marketing cookies before you have given consent, and we do not use pre-ticked boxes or other dark patterns.
5. Withdrawing Consent
You may withdraw or change your cookie preferences at any time. Withdrawing consent is as easy as giving it:
- Click the "Cookie Settings" link in the footer of this website; or
- Clear your browser cookies (this resets your consent and the banner will reappear on your next visit).
Withdrawal does not affect the lawfulness of any processing that occurred before withdrawal.
6. Managing Cookies via Your Browser
You can also manage cookies through your browser settings. Note that disabling strictly necessary cookies will affect website functionality. Instructions for major browsers:
For opt-outs from specific advertising networks, visit Your Online Choices (EU).
7. Contact
For questions about our use of cookies, please contact us at privacy@mediarexalliance.com . See our full Privacy Policy for more information about how we handle your personal data.